In the Middle East since 1900

Since 1900, we have considerably grown and have strengthened our establishment in the Middle East. We share a strong bond with our customers by providing quality products and services. Today, the company has expanded into various business arenas such as Watches & Jewellery, Consumer Electronics, Home Appliances, Textiles & Real Estate.

Our brands include an exclusive range of watches from Romanson, Orient, Roamer, Paco Rabanne, Ingersoll, Jacques Farel to name a few. Home aplliances like Nevica, Equity and Emide. Electronic gadgets from Ampex. Educational Electronic Games from Asder. Digital Cameras from Brica and Wizen. Read more about us.
Seeking the value in design
Seeking the value in design
The history of the Orient mechanical timepiece has kept a strong tradition melding the future with the past.
 
Separate yourself from the crowd
Separate yourself from the crowd
Swiss quality designer watches for ladies and gents, Romanson watches reflect the latest fashion trends.
 
Contemporary, Classic and Elegant
Contemporary, Classic and Elegant
EQUSS means horse in ancient Greek, which represents the energetic & lively nature of the designs.
American Handcrafted Watches
American Handcrafted Watches
Robert and Charles Ingersoll, the founders of one of the oldest American watch manufacturers.
 
Fashion Watches for Men and Women
Fashion Watches for Men and Women
These are not just ordinary day-to-day watches; they are a fashion accessory for men and women.
 
Watches and Accessories for Kids
Watches and Accessories for Kids
Jacques Farel Kids and Youth watches and accessories for Boys and Girls and grown ups too.
Affordable Home Appliances
Affordable Home Appliances
NEVICA Home Appliances are engineered with innovative features to help make your tasks effortless.
 
Learning Experience for your Child
Learning Experience for your Child
ASDER range of electronic games brings to your child a world of fun and a great learning experience.
 
Be a photographer in a flash
Be a photographer in a flash
Be a part of the digital age with BRICA cameras. Stylish, Luxurious and Classical design.